Who Will Replace Sanjay Gupta at CNN If He Becomes Surgeon General?

 Who Will Replace Sanjay Gupta at CNN If He Becomes Surgeon General?

Sanjay Gupta passed on the job to be the next Surgeon General and decided to keep his job at CNN.Can you blame him?

Being a TV Doc aman gupta boat  is a good gig if you can get it. You get to influence millions of people and you get to keep practicing medicine. Furthermore, you can improve your reputation which increases the demand for your services as a doctor in the process. What’s not to like?

How does one prepare for that type of job should an opportunity arise?

If you are a doctor who’s been on TV and has produced news segments or shows you’ve got a shot at it. If not… well sorry, you’re not in the running.

First let’s diagnose the situation. Have you appeared on TV before? Are you the “go-to” doctor in your market area when the media needs a quote about a medical issue? If so, great. If not, why not? Doctors who want to get a higher profile and snag a TV job need to create a strategy that includes getting PR for their own practice and procedures. They need to aggressively go after the medical news stories of the day by contacting media outlets in their immediate area and offering themselves as experts. If they are not comfortable “pitching” a story to a producer they need to hire a publicist who can do it for them.

These are just a few of the steps to begin laying the groundwork for that TV-News-Doctor position. Believe me, CNN, FOX or any other network will not be replacing their TV doctors with a person who is new to the TV news business. Understandably, they’ll hire someone who is already experienced.

A TV doctor must be able to communicate sincerity, empathy and helpful actionable information. That doctor needs to be enthusiastic, charismatic and most importantly believable.

Jess Todtfeld, President of Media Training Worldwide and a former FOX News Producer agrees adding, “If you are looking to be a TV doctor, you need charisma and knowledge.” Todtfeld produced thousands of segments for FOX News including FOX and Friends and Bill O’Reilly.

Says Todtfeld, “No matter what they do, it always comes down to charisma and knowledge. Let’s start with knowledge. Viewers really need to have the sense that this doctor has all the answers. Many TV doctors do extra research before their segment to give as much as they can to the viewers. Likeability is the second, but just as important. TV viewers need to feel that this is their doctor. They need to feel like this new person is a friend giving advice. Look at Dr. Phil. Although he’s not a medical doctor, he has charm, charisma, and a true likeability factor.”

What about looks? Does a TV doctor have to be good looking? “Although it couldn’t hurt,” says Todtfeld, “people want smart medical advice from someone they trust and good looks help with the trust factor.”

Leave a comment

Your email address will not be published.