The Secret to Using Social Media to Build a Massive Fan Base
Technology has had a huge impact on the music industry. According to a 2013 Music Think Tank survey, over 40% of people consume music via social media. A&R’s start their workday by checking the most popular social media websites. Justin Bieber, Soulja Boy, Avery and Alyssa Bernal were all discovered on the internet. In fact, Russell onlyfans free trial Simmons, Brian Robbins (Film Director) and Steve Rifkind (Founder of Loud Records) just announced the launch of All Def Music, a joint venture solely dedicated to developing talent discovered online.
Young independent musicians are told to use the internet to “create a buzz” and to “build a following.” This advice has led to a oversaturated market, with most unsigned musicians marketing their music the exact same way! Technology has made it so easy for anyone to record and upload their music. An artist can even create a music video with their cellular phone. Many of these hopeful superstars have not devoted much time to perfecting their craft. So how do you market your music in a way that stands out? Here are my 5 TIPS on Using Social Media to Build a Massive Fan Base.
(Tip #5) Create a Unique Name (Moniker or Pseudonym)
How important is a name? Vince McMahon built a billion dollar empire by effectively using great names. He developed a great name for his company and developed great monikers for his wrestlers. Now take a look at the music industry. Observe each genre’s greatest period of growth, from jazz to rock to hip hop. You will notice that their musicians had great pseudonyms. When you first heard the names Aerosmith, Sid Vicious, 2pac or Herbie Hancock, was there ever a chance you would forget them? They were so unique yet simple that they are instantly branded in a person’s mind.
Hip Hop artists in the ’80’s and ’90’s had creative, simple and brilliant stage names; Beastie Boys, A Tribe Called Quest, N.W.A, Wu Tang Clan, OutKast, LL Cool J (Ladies Love Cool James), Snoop Doggy Dog, and Nasty Nas. Russell Simmons was a marketing genius and he made sure his artists had great names before he would market them. In the early 1980’s, Russell Simmons agreed to manage Easy D and his friend. He thought the group needed a simple, memorable and totally unique stage name. The group absolutely hated the name Russell proposed and thought their careers would be destroyed. Mr. Simmons convinced them to give the new name a chance. He understood marketing from his experience as a party and concert promoter. In 1983, he rebranded and marketed the group. Twenty six years later, Easy D and his partner were inducted into the Rock and Roll Hall of Fame under the pseudonym… RUN DMC. If this concept (creating a great moniker that is sticks in people’s minds) was important before the internet age, how much more important is it today (with the market being overstated)?
Here is a personal story that illustrates the impact of a great name. Two years ago I started a page to help artists, musicians and poets the New England states. In the beginning, things were slow. Some people did not accept my friend’s requests and my privileges were suspended. I thought about the basic rules of marketing and decided to change the name. I wanted a name that would grab a people’s ATTENTION; create INTEREST, DESIRE and ACTION. I decided to change the name to New England’s Best Artists. Hours after the name change, I was flooded with friend’s requests. I have not sent a friends request since the name change and went from 200 friends to 5,000 in about two months. The buzz generated from the new name reached people all across the world. The page has even received friend’s request from some of the richest music moguls in the industry.
Many independent musicians completely underestimate the value of creating a great moniker. If a person attended a concert and several independent artists performed, would your band’s name be hard to forget? A memorable, unique and simple pseudonym can be the different between your band’s music being discovered or lost amongst the millions of other bands who have also uploaded their music. Your name should be simple so your youngest fans can spell it without confusing you with another band or musician. If you market your music like every other artist, your album cover is like every other artist and your name is similar to every other artist, why would fans assume your music sounds different?